In the vibrant fashion landscape of Charlotte, North Carolina, Ashlyn Greer stands out as a dynamic entrepreneur and creative powerhouse. As the founder of Fashivly, Ashlyn has transformed a modest initial investment of just $2,500 into a thriving business that boasts over $400,000 in total revenue. With an impressive growth trajectory, Fashivly has experienced a remarkable 175% year-over-year growth, driven by innovative strategies and a passionate team.
Ashlyn’s journey into the world of fashion and creativity began at the Savannah College of Art and Design, where she earned a Master of Arts in Luxury Fashion Management and Marketing with a stellar 4.0 GPA. Her academic prowess was recognized when she was voted Best in Show for her work at Out to Launch 2013, setting the stage for her future successes.
Before founding Fashivly in October 2020, Ashlyn honed her skills in various roles, including a Producer and Creative Manager at Elevation Church. In this capacity, she managed creative production across multiple teams, overseeing everything from video and live elements to print assets. Her leadership skills were evident as she coordinated roles that included producers, scriptwriters, motion graphics designers, and audio engineers.
Ashlyn’s creative journey continued at Belk, where she held several positions over four years, including Lead Stylist and Creative Project Manager/Producer. Here, she directed styling for print, TV, and social media, collaborating closely with merchandising and creative teams to deliver compelling visual narratives. Her exceptional productivity earned her the prestigious Pacesetter Award in 2015, showcasing her ability to lead large-scale projects effectively.
At Fashivly, Ashlyn has not only focused on revenue growth but has also prioritized building a robust online presence. She successfully grew the brand’s TikTok platform to over 125,000 followers, leveraging this social media influence to fuel client acquisition. With a strategic budget of just $1,500 in paid marketing each month, she has demonstrated her ability to maximize impact while minimizing costs.
The landscape of fashion is ever-evolving, and Ashlyn Greer is at the forefront of this transformation. By bootstrapping her venture and leading a dedicated team of three full-time and 18 contract staff members, she exemplifies the spirit of innovation and resilience. As the demand for new-age fashion solutions continues to rise, Ashlyn’s vision for Fashivly is set to reshape the industry, making it more accessible and engaging for clients across the globe.
In a world where fashion is often seen as frivolous, Ashlyn Greer proves that it can be a platform for creativity, empowerment, and business acumen. With her expertise and passion, she is a shining example of how to harness creativity to create something truly impactful.