LSI keywords is an SEO industry term commonly used to describe words and phrases that are semantically or contextually related to a primary keyword. However, the term is technically misleading: Google does not use “LSI keywords” as a specific SEO ranking concept. Latent Semantic Indexing (LSI) is an older information-retrieval [...]
CPC (Cost Per Click) is a paid-search metric that represents the average amount advertisers pay for a click on an advertisement associated with a keyword. Although CPC is primarily used in paid search advertising, it can also provide useful context during SEO keyword research. A relatively high CPC can indicate [...]
When someone in Wembley searches “dentist near me”, “jewellers on Ealing Road” or “plumber Wembley”, Google shows three businesses on the map first. Those three get most of the calls. This checklist covers what decides who they are. The 12-point checklist # Check Why it matters 1 Business name matches [...]
Keyword competition describes how competitive a search term is based on the number and strength of websites or advertisers targeting it. In SEO, understanding competition helps marketers decide whether a keyword is a realistic opportunity for their website or whether a more specific alternative may be strategically better. Keyword competition [...]
For years, a website had one main job: rank on Google and get the click. That job is changing. Google now shows AI Overviews on many searches, and more people ask ChatGPT, Gemini or Perplexity for recommendations before they visit any site. Recent tracking from Ahrefs found AI Overviews on [...]
Search for a big brand’s name on Google today and there’s a good chance an AI-generated summary appears before the brand’s own website. Tracking published in late September and early October 2026 shows Google’s AI Overviews spreading fast across brand-name searches. According to Ahrefs, 63 of 100 global brand names [...]
Search volume is an SEO metric that estimates how frequently a specific keyword or search query is searched within a defined period, commonly reported as an average monthly figure. It is one of the most commonly used metrics in keyword research because it provides an indication of search demand. However, [...]
Keyword Difficulty (KD) is an SEO metric used by third-party keyword research tools to estimate how challenging it may be to rank prominently in organic search results for a particular keyword. Most SEO platforms express KD on a 0–100 scale, but the calculation and interpretation vary between tools. A higher [...]
Keyword research is the process of discovering, analyzing, and selecting the search terms people use to find information, products, services, and solutions through search engines. It helps SEO professionals understand search demand and align website content with the topics and needs of their target audience. Rather than guessing what people [...]
Anthropic has updated the usage policy for Claude with a rule aimed squarely at one of the newest manipulation tactics in search: building fake websites to influence what AI assistants say. The updated policy was released on 8 October 2026 and takes effect on 12 November 2026, as reported by [...]